Did you know?

The future of skiing could be very bright, as the National Ski Areas Association reports that the highest share of skiers in the United States is Generation Z. The report, updated in December of 2021, indicated that 37 percent of skier visits in 2020-21 were among skiers age 24 and younger, a demographic that correlates to Generation Z. That's good news for ski resorts and also welcome news for those hoping for more diversity on the slopes, as the NSAA reports that Generation Z is the most racially and ethnically diverse generation in U.S. history. The NSAA Demographic Study found that diversity is lacking at ski areas across the country, with more than 87 percent of guests identifying as White and just 1.5 percent identifying as Black, African American.